What is Google Juice and What's It Doing to Traditional Advertising?

Google Juice is everything that you do, online (and maybe off), to get your web presence to the top of Google’s search results when people are looking for whatever it is that you are selling. This includes whether you are selling toasters or just selling your ideas, whether you have a blog or maybe a website describing your local business, either way, you want to be at the top of Google’s search results. Why Google? Because currently Google is the dominant search engine and will continue to be for some while.



What’s happening to traditional advertising? Why is being on top of the Google search results important?



Because the traditional advertising techniques, mostly "interruptive" techniques, such as commercials or telemarketing, are dying. Is this a bad thing? Maybe for the advertising agencies who haven’t made the move to the web. But for us this is good because nobody likes interruptive advertising – it interrupts us!!



Let’s take a look at some of the traditional platforms for advertising and why it’s becoming more difficult for them to "interrupt" us and more important to learn search engine optimization!



Television shows have commercials but they can be skipped using DVR systems like Tivo.

Radio is now being overtaken by internet radio services such as Pandora or by an MP3 player substitute holding thousands of the listener’s favorite songs.



Junk mail often goes straight to the shredder unopened, and junk email is getting filtered by spam filters.



Telemarketers are losing ground due to caller-ID and the fact that many people are cancelling land lines altogether in favor of cell phones, Skype, or Google Voice type services.



Newspapers are failing due to everyone getting their news online. Magazines aren’t doing as well as they used to, but are holding out a little better than the papers. Maybe they can make an easy transition to platforms such as the iPad where they can remain as visually pleasing, but only time will tell if subscriptions and advertising revenues will stay consistent.



What about billboards? Most people aren’t even looking at the road these days due to their heads buried in their mobile devices while driving (which is extremely dangerous by the way and not recommended).



So if you haven’t realized it already, traditional forms of interruptive advertising just aren’t working as well as they used to, and that is a good thing because people are tired of them anyway. That’s what makes Google so great since people go to the site already looking for something! These people WANT to find your product, and you don’t have to interrupt them to show it. You just need to be sure they find what you are selling by ensuring you get on Google.